Change This! The latest manifestos.

What is a manifesto?

Traditionally defined as: A public declaration of principles, policies, or intentions, especially of a political nature....

At Change This they define the word manifesto as one of many PDF files on their site that's an argument, a reasoned, rational call to action, supported by logic and facts.

So who is Change This?

ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin.

In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.

"ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread. We're on a mission to spread important ideas and change minds."

More than a blog, Change This is a wellspring of wisdom, carefully crafted ideas, beautifully presented in a well designed PDF format. I'll guarantee you will download and print every PDF in their vast inventory.

ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread.



Here are the latest manifestos!

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THE RISE AND FALL OF THE HIT
by Chris Anderson

Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works.

www.changethis.com/26.01RiseFallHit

PDF

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TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture

by John Moore

Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand.

www.changethis.com/26.02.TribalKnowledge

PDF

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The Power of the Marginal

by Paul Graham

This clever and entertaining essay from Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas.

www.changethis.com/26.03.PowerMarginal

PDF

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CALLING ALL DESIGNERS: Learn to Write!

by Derek Powazek

In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user's experience.

www.changethis.com/26.04.CallingDesigners

PDF

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We Need a New Word for Brand

by Michel Hogan

Today's customers are sick of slick superficiality and desire truth in advertising. Michel Hogan shows you the way toward brand authenticity.

www.changethis.com/26.05.NewWordBrand

PDF


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