Monday, May 02, 2011

The Top 10 Reasons Why Online Marketing Dominates Traditional Advertising

Author: Assassin Marketing

Online marketing has become the most successful method of advertising for any kind of business on the planet during the last decade. It is lightning fast and can promote your business to thousands of potential customers daily. As marketing is a primary factor for a long and successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

Traditional marketing is becoming more expensive and slower to produce results. It also requires much more time and effort. It often has to be done by many employees and is restricted by many barriers and regulations which make it hard to get the most beneficial results. Then along comes the internet as it makes the entire globe seem like a short alley rather than a large city where you can reach customers overseas in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect, and here we list the top 10 reasons online marketing dominates traditional advertising.

1. SPEED

Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business. They reach a lot of customers in the shortest time. Traditional mail marketing can take months and a lot of money and effort to generate results.

2. GEOGRAPHICAL RESTRICTIONS

The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet. On the other hand, you are often restricted to local customers from a smaller geographical area when you market offline.

3. MARKETING EFFECTS

Online marketing is based on pull marketing effects, which means that online customers come across your website when they are looking for similar products of yours. While offline marketing is based on push marketing effects, which means you have to introduce your business to every single customer that come into your location.

4. SALES PROCESS

When your business is marketing online, you can make a sale in a matter of seconds; where the customer chooses what product or services they wise to buy, they move to the check out page, pays for the product or services on a secure page, and then receives their purchase. Offline advertising is very different as the selling process is very complex and requires a lot of effort and persuasion and sometimes can't be completed after all.

5. HOURS OF OPERATION

Your website is self-managed and requires you only to make few changes, and after that it can operate non-stop and can be selling products or services while you are sleeping. Offline stores are restricted to the human active times, this means you open in the morning and close in the evening and you can't make a sale while you are closed. In other words, the offline selling process has a shorter sales life than the online one.

6. COST OF MEDIA

If you want to make a commercial on TV or radio or a newspaper, you will pay a fortune. While online marketing allows you to make a short video or audio commercial and submit it thousands of media communities and it will cost you next to nothing.

7. LIMITED ADVERTISING LIFE SPAN

When you post an ad online about your business or website, with an article for example, it can be online forever and the place where the ad occupies will be untouched for a long time. On the other hand, offline ads can be only active for an agreed-upon period of time and then it will be replaced.

8. COST PER CUSTOMER

These costs are reasonably low with online marketing but relatively high with offline forms of advertising. They are simply the costs incurred to generate potential customers for the business.

9. CUSTOMER SUPPORT

With one email you can solve all your customer problems and concerns. This process is much more time consuming and require more effort offline.

10. ONGOING MARKETING INFORMATION

It is very easy and only takes a few seconds to collect all the information and data about every aspect of your business when you market online. Offline information and data are stored within piles of documents, where it requires a squad of employees to collect the required information.

As you can clearly see, online marketing is far superior to traditional forms of marketing. Online marketing is all about saving you money, time, and effort; yet brings you the required results you seek and most of the time exceeds your expectations.

Article Source: http://www.articlesbase.com/marketing-articles/the-top-10-reasons-why-online-marketing-dominates-traditional-advertising-1166313.html


About the Author

Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit http://assassinmarketing.com or contact us at 866-998-8641

11 comments:

Lawrence Spring said...

Online marketing/advertising is tested and proven by Web experts to be undeniably effective. These 10 are just some of the few the reasons it will continue to be used by businesses to market their products or services.

Jamie Viggiano said...

In a nutshell, online marketing is way easier than offline marketing. However, offline marketing must not be forgotten. Even though online marketing strategies promote interaction between the company and the consumer, I still think offline marketing can help improve a business’s presence in a personal level.

Shantelle Lapointe said...

Internet marketing is the most cost-effective tool when it comes to advertising. However, we should always take all the necessary and right actions to be able to succeed in this type of marketing. For one, be professional and responsible in everything you do online.

Staci Burruel said...

For me, tip number five is the best reason. In every business, time is of the essence. Traditional advertising may take months or even years before results are seen, and some companies don’t even live to see that day. When you advertise online, you don’t have to put in long hours, which mean you can shift your attention to more pressing matters.

Dentist Seo said...

These costs are reasonably low with online marketing but relatively high with offline forms of advertising.
Dentist Seo

Berta Hargrove said...

Cool website buddy I am gona suggest this to all my list of contacts.online marketing company

Alex said...

However, offline marketing must not be forgotten. Even though online marketing strategies promote interaction between the company and the consumer.
Internet Marketing for Small Business

Clara Snyder said...

Well your site is very informative and it will be equally worthwhile.Well thanks for this information it will really gonna help a lot of people.
internet marketing tips

Kellie said...

Thanks for providing recent updates regarding the concern, I look forward to read more

Marta Terry said...

Big surprise there. ;) Internet marketing is all about time and effort - lots and lots of effort - and organization. I guess, if there's a closest thing to a silver bullet here, it's the latter. Traditional planning and consultancy should be involved in launching campaigns. You can't go at it willy nilly, like mere random blogging or commenting. That's what really separates the chaff - meaning reckless, inordinate spamming - from the wheat of sound and formal brand placement.

Marta @ Canyon Marketing

sheila olson said...

I agree with this. Online marketing saves more time than the traditional marketing. Many firms like e-intelligence are providing the service in the field of online marketing.
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