The Wal-Mart Effect Interview

May I recommend the Charles Fishman/The Wal-Mart Effect Interview from 800-CEO-READ PODCASTS

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In this interview, [800-CEO-READ PODCASTS] talk with Charles Fishman, author of The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy.

Charles has been writing for Fast Company since issue number one. If you have read the magazine, you have undoubtedly read Charles Fishman.

This book started with a story in the December 2003 issue called The Wal-Mart You Don't Know. You can't have read it without remembering the story of Vlasic pickles. Charles decided to write the book after he found that there was so little available on Wal-Mart. With the effect this company now has on the American economy, he felt it important to find out more about this secretive giant.

You can read The Man Who Said No to Wal-Mart in the January 2006 issue of Fast Company. It is a story adapted from the book about how Jim Weir, CEO of Simplicity, walked away from Wal-Mart.

This [podcast] runs almost an hour, but I promise you it is worth it.

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