Why It Takes Years to Raise Quality Beef

Answers for the Beef Lover in you...

Many people think there's plenty of beef no farther away than their favorite food store. But it's not that simple to get high quality beef where and when people want it.

Beef supply is no accident. It's thousands of miles and 21-30 months from conception to consumption . . . from ranches to feedlots to packing plants . . . until that steak or roast is finally cut, wrapped and ready at your neighborhood food store. In between are countless management decisions resulting in profits; losses; successes; failures; huge investments; and months of long, hard work.

Beef Breakdown pdf